We were asked by the client to create a few social media posts for the upcoming holiday. Rather than give them a static image we conceptualized a series of humorous videos that viewers would want to return to and share within their social circle. As an added bonus, we leveraged and expanded content to build even more equity into the #SuperFan campaign. Unfortunately, what would have been a series of content videos were never released into the wild.
Please keep in mind that because this video never went live, the edit on this is not in a final state.
Art Director: Justin Billet
Copywriter: Staci Meyer